JCPenney SEO Google Searchdex

JCPenney has just been caught with their hands in the bag. The ” New York Times “on February showed that the giant U.S. retail for months had used methods not authorized by Google to optimize SEO and appear among the first research results on hundreds of words and expressions, the most generic (“dresses”, “furniture “) to the most specific (” double curtain eyelets”, “hand luggage Samsonite”.)

Specifically, one factor significantly affects the career of your site inside the query results: the quantity of links on the net that hyperlink to this web site from your term requested, anticipated to show the relevance with the site towards this request. Requested from the “The Big Apple Times,” Doug Pierce with the The Big Apple firm of Blue Fountain Media found 2015 website pages containing words including “evening dress” or “little black dress” pointing jcp kiosk, these types of pages n ‘having nothing regarding, namely, fashion.

The expert SEO, this is “the most ambitious attempt ever” to tamper with the results of Google. “This case got blown away, says it every day. Especially from a brand so important. One would have thought they would be surrounded by people who do not risk [in this practice ]. ” The story does not say who paid to put all these links on hundreds of websites. JCPenney guarantees “not to have authorized, not to have been involved or have been aware of the establishment of these links, contrary to [its] policy of SEO.”

Being present to blame links the “NY Times”, the top of Google anti-spam, Matt Cuts, confirmed they violated the rules of Google said would be produced manual corrections. These have quickly resulted in an extreme downgrading from the classification of JC Penney.

Why did The Search Engines Do not identified earlier (and himself) the issue, as the link campaign lasted many months which JC Penney had recently been punished 3 times previously through the engine? The newspaper makes two assumptions. Either Google cannot control everything, or even the engine has deliberately ignored the practices of JC Penney, that let the activity of 1 of their biggest advertisers: based on Advertising Age, the distributor buys for Two Dollars.46 million month of sponsored links. This second hypothesis may also be investigated by Europe included in its antitrust investigation of Google.

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